Wordpress SEO Tutorial for Beginners (Search Engine Optimization Basics)

So you are new to WordPress, and you can gather more traffic through SEO. Well, I've got some good news and some bad news for you. The bad news is that WordPress itself doesn't help you rank on Google. This is just a tool. Well, the good news is that WordPress makes it dead simple to implement seo best practices. In this way, even if you are a complete beginner, you can easily optimize your website for higher Google ranking. Then you are going to learn how to do it in this WordPress SEO tutorial. Stay in the know. What's up, guys? You can read more about that here with Ahrefs, is a tool that will help you to increase the traffic to learn from competitors and dominate your niche. But first, I want to clear all of the errors. WordPress is a content management system, which is the standard for the blogging community. But with the passage of time, it has evolved quite significantly, and now you can add several types of web sites, e-commerce forum, and are, in general, everything is what you want to do. Now it's WordPress SEO is no different than that of a regular search engine optimization. Yeah, I mean, with the use of WordPress as a tool that allows you to make them the traditional SEO techniques and strategies that make it easier to implement and technically justified. So, for the most part, we will cover the best practices for optimization, whereas off-page strategies like link building, it will be the same, regardless of whether you are using WordPress or something else. So, let's get down to business. Before we get into the WordPress interface, I just want to make a quick note on how to choose a topic. Right now, there are a range of paid-for and free templates that you can use to get it for you, so here are two things to look out for. First of all, the theme is mobile-friendly. This is important because, as Google has said, only the cell content will work better for those of you who are searching on mobile devices. And second of all, you need to ensure that people who will be covered by the plug-ins or scripts, which are not really needed. So be sure to read the descriptions to see is what is included in the price and you can also get a DEMO from the theme URL, using the page speed tools, such as Google's PageSpeed insights, Pingdom or GTmetrix. All right, let's move on to a few key words. First, we must decide whether we want to be honest with you. domain.com or www.domain.com. The reason for this is that Google will look at these two pages alone. Now, the good thing about WordPress is that it is auto-routed to a different version of the one you choose. So, if you are a brand new website, it does not really matter which one you choose. However, if you need to use both of the protocols, if you have a problem like this site, where you can use the same page to a different Url's, as it is necessary for you to determine the version that has links pointing to it. You can check this by using the Ahrefs Site Explorertool utility. You only have to enter your domain, and then you'll want to mark it with the number of referring domains pointing to your site. Please use a different version of the URL, and it'll do the same thing. In this case, it is the clear winner, but for sites it's not so obvious, you'll need to manually do a full link to drill back to view a report. You can change your URL by clicking on the button. And then you change your WordPress AddressURL as well as the URL of your website. Now, if you have existing content of your website and your address is changing, and there might be a problem, so I would recommend that you contact the manufacturer, who can be contacted if necessary. OK, so now we want to make sure that our permalinks are configured optimally. Click on the "Permalinks" button in the "Options" section of the sidebar. And, obviously, with the announcement that, in principle, only the Urls for your posts and pages. The one I prefer to use is the "job title", and these are two reasons for this. 1. People will be able to look at your URL and it will immediately understood what he was talking about. So, take a look at the links on the blog and you'll know what they're on about. And # 2. This will make the URL short. Our on-page SEO research, it appears that shortURLs, as usual, to rank best in Google, and as you can see in the graph below. Right now, it's important to keep in mind is that if you already have a content that has a different permalink structure, then switching to any other version may cause damage to the panels, which is pretty bad, especially if you have backlinks pointing to them. However, if you want to modify the structure in this way, it may be necessary to add, re-routing, you can use this plugin as a redirect response. Another plugin that I highly recommend that the installation is Yoast SEO. This plug-in is now enabled by default, and are a great way to get you out of the box. If your website is new, then you can move the cursor of the mouse on the " SEO " from the menu in the sidebar, and go to the XML sitemap. You need to make sure that the check box is not selected, and you have to create an XML sitemap that can be submitted to search engines such as Google and Bing. As usual, if you want only the page that Google will be able to find it in its place. So, I turned to the author's site map, excludedmedia pages page-tags, and also size. We'll take a look at some of the advanced options, in the second video is from a technical SEO perspective, is that you don't want to miss out on. So, let's get to the point of the guide, namely, web site optimization tips that you should use for each piece of content you create. You can create a new one, the content of any directory or page. By default, the messages that are to be used for the website. And, on the sides, but on the other hand, have become increasingly popular as a static page, which is not really often to change as your home page, About Us, contact us page, or of the Services of the site. So, let's create a post. From an SEO perspective, there are 4 main components. The name, the URL, and the majority of the content, and yourmeta tags. And we are going to include them in the next order. This part right here, which is the title of your post. In general, it is also the title that you enter here will be that it will act as your H1 tag will be in terms of on-page SEO. Therefore, the main purpose of the name is to encourage the user to visit your website and it's an accurate description of the content on the site. So you want to create click-worthy," is not "clickbait"." The second one basic piece of advice is the part of the sentence primarykeyword in the title. For example, if you were to write a post about "the best nike running shoes, this is, perhaps, the title is:" 17 of the Best Nike Running Shoes For Optimal Performance and Comfort you (2018 Version) "by default, WordPress will URLslug to use the full name of the item. But, we are going to meet our goal of primarykeyword, where the dashes, and hyphens are replaced. So, I will be the change in the best-of-nike-running shoes, and when I click on the ok button. Then it was to the body. If we talk specifically about the WordPressSEO, I would like to focus your attention on a text editor, not to the site of the ranking factors in. And we have a good movie at this, so I will include the link to the map and a description of the items. Now, in the editor, it will most likely look different than mine, but the themes and plug-ins can add additional features. Be the first to have a drop-down list is a very important one, as it shows the style of the text styles. You can also H2s, H3s, and the other in your post is just a click away. So, in this case, our H1 is the header that I have created here, and the H2 is in the header, such as the Zoom, But the original line. And if we want it to be in specific models of the Zoom range, and then we can make a H3, such as the Nike Zoom Fly, and go in more detail on the model. With the news headlines, it helps in creating a structure that you can help Google better understand the content and improve the experience for our users. Two other important components of SEO, hyperlinks, and images. To create a hyperlink, highlight the text you want to link to, then click the link icon, and enter the URL to which you want to move. The selected text will then serve as the wecall the anchor text. You can also click on the "gear" icon to access additional functionality. I highly recommend it to set to the "Open link in a new tab" option, which will do exactly what it says, and when the user clicks on the link. This is very helpful for visitors to your web site, but they have direct access to the useful resource. And the last one to feature here on the "Add Media" button. This is a picture to add it to your message. You can also just drag and drop to place your photo (s), WordPress and upload it to the server. Once it's loaded, and I would recommend it to fill in the "Alt Text" and it's good to have a couple of reasons for this. First, it adds to the context of the page, you are telling Google what it's about, and it may be useful to rank images in Google image search. Second of all, it is very useful for those people who are the use of an electronic screen readers, such as those with visual impairments. And, finally, if the image is broken, have an alternative text that is displayed to replace the damaged screen. OK, let's go to the Yoast SEO settings. As the installation of the plug-in, you have several fields that you can use to make it to the bottom of the page or the post office. In the first part of the title tag. This is the part that is going to be displayed in Google's search results, as well as in the browser tab. Instead of leave it as the default, and I recommend you to have your website here. You will notice that it is marked in red that tell us about our title tag is too long. This will lower Googlesearch results, which is not very attractive, so we can change it without having to change the title of the article itself, or of the H1 tag. So that's the reason why the word "ideal" has been out of the field, and, as it seems, and we're good to go. Now, we want to write a meta description. This is designed to make the maintenance of your website and much more to encourage a person to go for it. As usual, I do not have to worry about the focus keyword,if it doesn't do anything other than provide a SEO score of Yoast. So, feel free to add it if you want, but keep in mind that it doesn't make any difference to the correct search engine optimization efforts. When you have finished your message, you can use it to make a "search engine-friendly" item without touching a single line of code. Now, with the creation of web sites, it will be exactly the same, but there is a fundamental difference that is worth paying attention to.If you have a link structure that is in the form of a ' post-title, page Url and a message will be shown as follows. But with them, you can actually make them at different levels, using a lot of nested folders. So, let's say you have a digital marketing agency that uses WordPress, and you can have 5 different services. You are in the process of SEO, paid advertising, social media marketing, public relations, customer service and marketing. You will then be asked serviceslanding page, where you can talk about all the different services you offer, and, of course, you will be likely to add links to the individual pages. And now, in place of any of the services page asdomain.com/service-name you can put them in the "services" sub-folder. So, let's do it right now. You can see that I can create a page on SEOservices, so go to the parent drop-down list, and then select the "Services" page. Finally, I can save the page as a draft. And now, you can see that the URL is not available. domain.com/services/seo. WordPress is my favorite CMS to use it, simply because it's not on instagram SEO for the site, but from a technical SEO perspective, there is a lot more to do. And that's exactly what we're going to discuss in this video. Please make sure to like, share, and subscribe, and if you have any questions about how to use WordPress, SEO, leave a comment and I will be happy to get in the car. So make sure you grind and move on to a different class.